Privacy Policy

The Midland Academies Trust is committed to protecting you and your personal information. This page answers some important questions about how this website collects, uses and protects your personal details.

If you have any questions about how the Trust uses your data or you have any questions relating to the Trust’s data protection policies, please contact our Data Protection Officer at 

If you wish to exercise your Right of Access (subject to access request) please email your request to

What information does the Midland Academies Trust collect about me?

When you interact with the Midland Academies Trust we sometimes receive personal information about you. For example, if you make an enquiry you will need to tell us who you are and how we can contact you.

In addition, as you browse the site we gather some basic data such as which pages you have visited which we use for statistical analysis – this does not include any personal information. This basic data is passed to Google to allow us to analyse how users use our website, which helps us to improve our site.

How do we use your information?

We will use your personal information for a number of purposes including the following:

  • To contact you in response to a direct enquiry
  • To provide you with services you have requested, such as news alerts or RSS feeds
  • To personalise the way the website is presented to you, for example if you use our accessibility features to adjust your font size or colour scheme

Any personal information we collect about you (such as your name and contact details) will be kept confidential with sensitive data, such as job application forms, being stored in an encrypted format.

Any general information which does not identify you (such as tracking which web pages you have visited) will be used purely for statistical analysis.
We won't contact you for marketing purposes, or promote new services to you unless you specifically agree. You can opt-out of receiving direct marketing from us at any stage.


A cookie is a small piece of text that a website puts on your computer's hard drive.

Type of cookie we use

The website uses a cookie to store your display preferences when you alter the accessibility features of the site, such as altering the default text size or colour scheme.

Third party cookies

We sometimes embed video content from websites such as You Tube or social networking content from Facebook and Twitter. As a result, when you visit a page with content embedded from social media sites they may place cookies on your computer too.

We also have buttons to enable users of our website to easily share pages with friends through social networking sites. These websites may set a cookie when you access them via these buttons.

We use Google Analytics to track statistics about who uses our website. They allow us to count the number of visitors we get and which pages they visit. This helps us improve the way visitors use our website.

You can change your cookie settings at anytime. Click here to read how to do this.

Related links:
Google (see how Google uses cookies and why)
Facebook (see how Facebook uses cookies and why)
Twitter (see how Twitter uses cookies and why)
LinkedIn (see how LinkedIn uses cookies and why)
YouTube (see how YouTube uses cookies and why)

How to contact us

If you have any questions or comments about The Midland Academies Trust's Privacy Policy please write to us at:

The Data Protection Officer
C/O North Warwickshire & Hinckley College
Hinckley Road
CV11 6BH

Cookies Used

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.